Women's Locker Room Talk

"There was this rigid barrier between sports and beauty. Lately, the floodgates have opened.

The world solely focused on performance and physical recovery when speaking of preparation when self care and wellness is part of the preparation too.

Now that the beauty industry has been added to the team for women athletes, there are dubz in the chat!

It really changes the narrative from "looking pretty" to personal armor.

There's no more shame of wanting to look good while you play hard. It's a full blown lifestyle movement celebrated by major editorials and pop culture. We are proving that confidence isn't partitioned. The energy you pour into your whole self is the same energy you bring in competition.

It gives the next generation permission to be multi-layered as we redefine locker room culture from the inside out. " - Farah Bellington, 200m Hurdles

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